Lettering with presence
The large, expressive name carries the identity. Its proportions and surrounding flourishes give the composition movement while keeping the brand name prominent.
BRAND IDENTITY / SPIRITS
Copperhead Distillery
Character in
every detail.
THE DESIGN FOCUS
A distinctive name, with a visual character to match.
An expressive distillery identity built around detailed lettering and a barrel illustration. A study in giving a brand a recognisable character across its visual presentation.
The identity places the Copperhead name at the centre of a detailed emblem. Curved lettering, ornamental lines and the barrel illustration create a visual reference to the craft and tradition associated with distilling.
FROM MARK TO APPLICATION
Built around the name.
The identity artwork sits alongside refreshed mockup presentations to show how the visual language can carry across different formats.
A CLOSER LOOK
The visual decisions.
An illustrative centre
The barrel adds a clear category reference. Fine lines and curved details connect the illustration to the lettering so the mark reads as one composition.
Contrast and restraint
The black-and-gold mockup presentation allows the detail to stand out. Repeating the identity across the bottle and box shows how the same mark can connect different applications.
The idea
that holds it together.
The defining feature is the relationship between the name and the illustration. Supporting elements reinforce that central identity instead of competing with it.
Explore branding & logo designAnother perspective.
All portfolio work
BASED IN MELBOURNE. WORKING WORLDWIDE.
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