Labels and wraps
Compose the brand, product name, variant and supplied information for the chosen label dimensions.
PACKAGING & LABEL DESIGN / MELBOURNE
Give your product
a considered presence.
Packaging and label design that brings the brand, product and essential information together. I work from Melbourne with businesses preparing new products, updating existing packaging or extending a range.
Discuss your packaging
Brand character. Product clarity.
A pack has several jobs at once: identify the brand, explain the product and make the information easy to navigate. The right balance depends on the category, the format and how the product will be seen.
A juice bottle and a beauty carton call for different visual decisions. The Pogou work uses colour and fruit imagery to make flavour prominent; Moonchild uses a fine illustrative identity and a restrained palette. The design should follow the product and its audience.
SHAPED AROUND YOUR BRIEF
What we can work on.
The final deliverables are agreed for your project or set out in the package you select.
Boxes and cartons
Design the visual layout across a printer-supplied dieline, including the relationship between the front and supporting panels.
Product ranges
Plan a consistent system for variants, with clear differences in colour, naming or imagery where appropriate.
Presentation and artwork
Agree which visual mockups and final artwork files are needed, using the production specifications provided for the project.
A GOOD START
What to bring
to the brief.
Provide your logo, packaging dimensions or printer-approved dieline, product variants and final copy. Include barcodes, ingredients and any required claims or warnings supplied by your business. Confirm the print specification with your supplier before final artwork approval.
See the thinking
in the work.
View the full portfolio
Before we begin.
Do you design labels as well as boxes?
Yes. Label and box design are available through WeareCreatives. For a multi-product range or a larger packaging project, contact me to discuss the scope.
Do you supply the packaging or arrange printing?
This page describes design services. Any printing, materials, structural design or supplier coordination must be agreed separately; it should not be assumed to be part of a design package.
Who supplies product information and approves the artwork?
You provide the final product information and confirm its accuracy and required wording. Your printer confirms production specifications. Review all text, dimensions and details before approval.
BASED IN MELBOURNE. WORKING WORLDWIDE.
Let’s talk about
your next project.
Tell me what you are planning, or explore the available design packages.
Current prices, inclusions and terms are shown in the store you choose. Purchases are completed there.